Political Marketing

Publicidad Masiva Co
Co-Founder and Campaign Strategist

Overview: Co-founded Publicidad Masiva Co, specializing in digital marketing and campaign strategy for political candidates, working with various political parties during local and state elections in Quintana Roo, Mexico.

  • Key Projects:
    1. Partido Revolucionario Institucional (PRI) – Governor Election Campaign for Roberto Borge:
      • Developed and implemented a bulk SMS platform to broadcast campaign messages to citizens.
      • Collaborated with the candidate’s team to adapt proposals into concise, persuasive SMS content.
      • Successfully contributed to the candidate’s electoral victory by managing targeted mass communication efforts.
    2. Partido Revolucionario Institucional (PRI) – District 10, Cancun Campaign for Marcia Fernandez Piña:
      • Led the community management team, generating real-time content for social media, press, and campaign messaging.
      • Coordinated a team consisting of a photographer, driver, and myself, following the candidate throughout the campaign.
      • Managed social media platforms, ensuring content was aligned with the candidate’s voice and campaign strategy.
      • Helped build a 100% organic campaign without bots, contributing to the candidate’s victory.
    3. Partido Revolucionario Democrático (PRD) – Cancun Elections:
      • Implemented “NationBuilder” in the campaign’s war room to collect voter insights, manage mass mailing campaigns, and run automated “push polls.”
      • Oversaw the use of door-to-door polling data and automated scanning systems to generate actionable intelligence for campaign strategy meetings.
      • Despite the effort, the election results were mixed, with some candidates winning and others losing.
    4. Movimiento Ciudadano – Campaign for Pedro Villanueva Escabi:
      • Managed content creation, mass SMS and email campaigns, and press coordination for the candidate’s political campaign.
      • Assisted in organizing campaign caravans and mass meetings during a challenging and disputed election.
      • Although the candidate initially won, the victory was later reversed due to “errors in the system.”
  • Achievements:
    • Played a decisive role in several successful political campaigns, managing communication strategies and content generation.
    • Developed innovative approaches to political campaign management, including the use of SMS platforms and advanced voter analytics tools like NationBuilder